If nonprofits were brands on social media, St. Jude Children's Research Hospital would be the creator with 50 million followers, a spotless reputation and comments full of heart emojis. Everyone else would be fighting in the replies.
That's the broad takeaway from Morning Consult's 2026 Most Trusted Nonprofits report, which found that St. Jude remains America's most trusted nonprofit by a comfortable margin and, somehow, managed to get even further ahead while trust across much of the sector softened.
The hospital topped all 12 demographic groups measured in the study, posting a net trust score of 60.7 and widening its lead over the field to more than six points. In an era when trust often feels like a limited-edition collectible, St. Jude appears to have achieved permanent trustmaxxing status.