America Once Gathered Around One Screen, But Now We Can't Even Agree On What To Stream

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Remember when "fragmentation" meant somebody changed the channel during a commercial break? 

Nielsen has released a nostalgic look at the biggest non-sports television audiences in American history as the U.S. celebrates its 250th anniversary. It's equal parts history lesson and emotional support group for media planners who've spent the past decade stitching together audiences across 14 streaming services, six retail media networks and that one FAST channel nobody can explain.

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