Tag Fraud Benchmark Study

With just 1.41% fraud, TAG Certified Channels have 88% less fraud than Non-Certified Channels.

The amount of fraud (both SIVT and GIVT) found in TAG Certified Channels across multiple inventory types is 1.41%. The overall blended rate we used for comparison is 11.41%, which represents that campaigns run through TAG Certified Channels have 88% cleaner traffic than those run through Non-Channels.