Programmatic Marketing Forecasts 2019

We now forecast that 69% of all money spent on advertising in digital media in 2020 will be traded programmatically, up from 65% in 2019. The total amount spent programmatically will exceed US$100bn for the first time in 2019, reaching US$106bn by the end of the year, and will rise to US$127bn in 2020 and US$147bn in 2021, when 72% of digital media will be programmatic. Here, digital media refers to all forms of paid-for advertising within online content, including banners, online video and social media, but excluding paid search and classified advertising.