Retail Remains The Second-Largest Digital Marketing Spender In The US

Targeted Spend, Not Reach, Will Drive Growth

Retailers will shift their ad budgets to connect efficiently with specific audiences.

Retailers Will Spend To Demonstrate Their Brand Promises

Traditional retailers will compete with DTC brands by acting on their brand promises.

CMOs Must Pull Away from The Digital Pack

innovation matters in an ecosystem where competitors share the same level of digital savviness.