The State Of Customer Journey Hacking

Perhaps the most important findings in this report crystalize the value of shoppers impacted by these very disruptions. These shoppers converted at close to triple the rate once ad injections were eliminated from their experience, abandoned checkout significantly less frequently, and viewed almost twice the number of pages during their web session.

This data speaks to the tremendous importance of the customer experience, and the growth that can be gained by online enterprises when their most engaged shoppers receive the optimal journey uninterrupted.