Data Consumers Are Willing To Share With Brands, Pre-Pandemic

Consumers are most reluctant to share just the kind of data -- biometrics, facial recognition, communication and contacts, and real-time location -- that could actually help manage things like a global pandemic health crisis, though three-quarters appear willing to share personal data about their health and well-being. Mostly, concerns seem prone to share data that can serve their immediate needs like entertainment preferences, lifestyle, purchase history and demographics.