Brand Pandemic Grades: Two-Thirds Reassuring, One-Third Alarming

Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the Edelman Trust Barometer. The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 national markets worldwide last week, finds 64% of American consumers (65% worldwide) say hearing from brands during the crisis has been comforting and reassuring to them.