Pervasive Mistakes By Digital Agencies Can Be Costly

Digital marketing firms are susceptible to making costly mistakes, with 99% of agency decision makers saying they have witnessed mistakes at their companies, according to a survey by marketing security software provider Morphio. Sixty percent of respondents said mistakes are made at least six times a week, while one-third have seen agencies absorb costs of between $5,000 and $10,000 for a single error.