ANA Guide Provides Legal Advice For Advertising During Pandemic


To help brand marketers navigate potential legal liabilities related to the pandemic, the Association of National Advertisers has published report providing some basic legal advice. The report, "The Impact of COVID-19 on Brand Advertising and Marketing," was written by the ANA's legal counsel Reed Smith and is intended as a general reference guide, but the ANA recommends brands consult with their own legal counsel before taking specific actions.