What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?


While overall ad spending may be in flux for at least the next several quarters, it's not all bad news for some media, which have actually benefited from new, incremental ad spending and/or a reallocation of existing budgets from one medium to another. That's one of the findings of the most recent wave of a special series of pandemic tracking studies of U.S. advertisers and agency executives released today by Advertiser Perceptions.