How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors


To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has generated the following scenarios. The scenarios, which are divided into three categories -- (1) ways consumers will spend their time and money; (2) how consumer media consumption patterns will change; and (3) how work, including B2B marketing, will evolve over time