The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
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Consumers love their brands but at the end of the day, they want what they need. Profitero's report, "The Cheating Consumer," reveals that when the pandemic caused shortages of consumer's most beloved brands, they switched brands without hesitation. The rate of consumers switching brands grew from 85% to 127% from January through April.
