Business Optimism Of Global Marketers Improves, But Remains Net Negative -- For Now


Sometimes, you have to take the good with the bad.  The bad news is the overall expectation and sentiment for the global business environment remains negative for the next six months. However, the good news is these negative feelings continue to move toward the direction of positivity as the months go on. In the World Federation of Advertiser’s fourth report, “Crises Response,” members were asked in September to rate their feelings about the current business environment. The results were net -23% negative sentiment vs. -43% in June, and when asked about their outlook for the next six months, the results were -10% in September vs. -19% in June.