Epsilon Study Shows Big Marketer Backlash To Cookie Deprecation

Not the cookies! The decision by Google and Apple to phase out third party cookies leaves a more bitter than sweet taste in the mouths of marketers. According to Pronesis’ study of 259 marketers for Epsilon’s “Preparing For A World Without Third-Party Cookies” report, 38% of them feel more negative about Google’s and 44% of them feel more negative about Apple’s new direction to remove third party cookies.