Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts

The revised 2020 and 2021 year-end forecast released by the Big 3 holding companies displays a positive outlook for U.S. and worldwide ad spending.  WPP’s GroupM’s 2020 revision is now -4.1% vs -11.8%, IPG Mediabrands Magna's unit is -4.2% vs. -7.2% (see the report) and Publicis’ Zenith unit -7.5% vs. -9.1.