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Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago

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According to Winterberry Group’s report, although advertising and marketing are projected to expand 10.2% in 2021 to $374.2 billion, that’s still a decline of 1.3% from 2019, pre-pandemic. Traditional media is expected to continue to decline in 2021 ad spending, following the same downward trend as in previous years.