Beauty Ad Spending To Lag Overall Ad Economy, Social Distancing Cited

Zenith’s recently published report highlights a sector of advertising that has felt the pandemic’s impact just as much as travel, restaurants, movies, and live entertainment: beauty and personal luxury. Zenith projects in its “Beauty and Personal Luxury” report that advertising spending growth will lag three to one this year. Despite this, beauty and personal luxury brands are continuing to invest in digital technologies that ingrain e-commerce into their operations, with hopes of being ready to meet their consumer's demands once the pandemic ends.