Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic

Consumers (72%) give the number one spot, for creepiest ad follows, to unknown companies that market to them based on their location data.  The second creepiest award (69%) goes to ads targeting consumers based on what they've said near a smartphone. And, the third (66%) goes to ads following consumers across multiple devices. These are the latest findings from Econsultancy's “Digital Consumer Trends 2021 Index” report.