Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers


World Media Group’s “What’s Next For Content-Led Marketing” reports that advertisers are more pessimistic about their advertising budgets than their advertising and media supplier peers. The report, which focuses mainly on content-led marketing strategies, reveals "84% of respondents believe brands should align with social issues and messaging," and "71% of advertisers believe that credible and authentic storytelling related to environmental and social governance issues provides a competitive advantage."