GroupM Estimates 1 In 5 U.S. TV Ad Dollars Now Goes To CTV+

GroupM’s June 2021 U.S. mid-year “This Year, Next Year” report shows almost one in five U.S. TV ad dollars is directed to a CTV advertising unit. In this report, GroupM also suggests that the various sub-groupings of CTV should ultimately be grouped to form one category called “CTV+," because at the end of the day, as long as the message reaches the consumer, GroupM believes “it’s all TV to the consumer.”