Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds

Prime-time network TV CPMs are on the rise. According to Media Dynamics' analysis of the 2019-20 through 2021-22 prime-time upfront, prime-time CPM broadcast networks increased an average of 19.40% to $45.03 for adults 18+ demos, which for the first time in recent history is more than twice the rate of growth for prime-time cable CPMs, which increased an average of 9.7% to $21.83.