Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021

According to Publicis Media’s Zenith unit, cinema advertising will more than make up for the loss of 72% (from 2019) in 2020 due to the pandemic.  Zenith projects cinema advertising will expand a whopping 116% in 2021 (which is an increase over 2019).  Zenith also forecast digital ad spending to increase by 19% in 2021 due to online video (+26%), social media (+25%), and paid search (+19%). Although out-of-home, which was the second hardest hit in 2020 with a loss of 28%, is projected to gain16% in 2021, this will not position it ahead of 2019.