Study Finds Americans Willing To Trade Privacy For Monetary Benefit, Shows Which Kinds

Show me the money...or savings! Activate Consulting, which analyzed pre and post COVID-19 on American consumers, finds Americans are most willing to trade their personal data with marketers by signing up for email lists in exchange for rewards, followed by signing up for loyalty programs to receive continuous rewards. The report also shows the types of data consumers are willing to share with marketers and retailers in exchange for rewards and benefits.