Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To Explode

Borrell Associates' "Scaling Digital Agencies" report estimates the number of media sponsored agencies in the U.S. will peak to roughly 2,600 in 2021, while independent digital shops are expected to expand robustly in the upcoming years. According to Borell, disrupters like the 2008 financial crisis, and the recent COVID-19 pandemic, have continued to increase the demand for independent digital services agencies offering web design/redesign, SEO, and other pure-play digital media and marketing.