Affluent Households Boost Media Consumption, Even As Economy Reopens


Ipsos’ “Deciphering The Affluent Mindset Mystery” report reveals that even as the economy reopens, households with an income of $125,000 + have increased their media consumption by 16% over last year to 41.9 hours in 2021. On-demand TV watching, YouTube watching, and listening to streamed audio saw the most gains.