Open Programmatic Ad Spend On CTV Grows 50%

The rise in consumer households connecting their televisions to the internet has provided marketers with access to consumers who spend their time with free ad-supported streaming television and advertising video-on-demand services. Pixalate’s “Global Connected TV (CTV) AD Supply Chain Trends” report reveals the number of households in the United States now attainable by open programmatic CTV advertising increased by 39% from the previous year, and open programmatic CTV ad spend rose by 50% from the previous year in the first half.