Marketing Has Top Role For B2B Mobile Apps

AppsFlyer and Adobe’s recent report “The Mobile-First Enterprise Report” indicates enterprise corporations are becoming “mobile-first” as part of their long-term “digital-first” plan. According to the report, more than 40% of existing sales are taking place through mobile apps, over 40% of total customers engage through mobile apps, and millennials are at the forefront of mobile-only. 

The pandemic was a major force for change, driving more and more companies from having informational apps to developing more functional, transactional ones for their customers. Currently, seventy-five percent of businesses are engaging with existing users through push and in-app messaging, with more than one-third using them to upsell current customers.