Amazon Boosts Ad Airings By 40% As Holiday Shopping Season Looms


AdImpacts’ study finds Amazon has increased their ad airings of TV commercials (by as much as 40%), while many other retailers such as Walmart, Target, and Best Buy have decreased theirs. Also, in an exclusive study for Research Intelligencer, AdImpact discovers arts-and-craft retailer Hobby Lobby has increased their TV commercial airings by 23%.