Brand Purpose Influences Most People's Purchase Decisions

According to Razorfish’s  “The Truth, Myths and Nuance Behind Purpose” report, 82% of respondents said the brands they buy stand for a greater mission or purpose, and 75% said their friends buy brands for the same reason. Sixty-two percent of consumers of all ages a brand’s values are important or very important to them, and 40% said they research a brand’s value and practices before making a purchase.