Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours

Comscore’s “Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior” report finds consumers expanded their over-the-top services (OTT) during the pandemic lockdown. According to the report, consumption of apps or services without advertising (such as Netflix or Disney+) expanded by 38% to 44.9 billion hours, and by 22% to 48.7 billion hours for video services with ad-supported tier (such as Hulu or Youtube) in 2020.