Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies


Dentsu’s latest “2022 Mega Trends” report projects media strategies for brands will continue to be determined by consumer behavior in 2022. Three key areas that will affect brand’s sales and marketing are the pandemic, brand citizenship and consumer identifiers.

History has shown throughout previous decades of crisis and recession, that a new period of innovation often follows. Dentsu states this is an opportune time for brands to increase sales by adapting to technologies and ways of working.