B2B Marketers Confront Challenges With First-Party Data

Despite the disruption caused by the pandemic, such as the mass shift to remote workplaces and the effect it has had on B2B marketers' ability to capture first-party customer data, only 21% of B2B sales and marketing executives said that capturing this information is a top priority for their business in 2022, according to Dun & Bradstreet’s “8th Annual Sales and Marketing B2b Data Report.”