Social Media Ad Prices Jump Amid Holiday Rush

StitcherAds’ “2021 Social Holiday Snapshot: Cyber Week Trends and Insights” report shows an average increase of 30% in cost per thousand (CPM) prices on social media compared to last year on Black Friday and Cyber Monday. In addition to this, StitcherAds reports a 50% increase for cost per click (CPC) rates as retailers coveted the attention of online consumers.