Consumers Seek To Pare Streaming Costs In Quest For Simplicity


Consumers are not interested in being big spenders with their subscription streaming services.  According to Accenture’s “Streaming’s Next Act” report, 40% of U.S. consumers plan to cut their spending on media subscriptions or one-time purchases within the next 12 months. Sixty-three percent of consumers worldwide said entertainment subscriptions are becoming too expensive, and 70% believe prices will continue to increase.

The report also discovered most viewers feel like they are paying a lot for content they never watch and are not interested in viewing, which could ultimately lead these frustrated consumers towards free advertising-supported television (FAST) and ad-supported video-on-demand (AVOD) platforms.