'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads

According to Edo’s analysis, cable and broadcast television linear television created According to EDOs analysis, cable and broadcast television audiences created a surge in internet searches for advertisers.  The “2021 Wrap-Up: EDO’s TV Advertising Insights” report, which analyzed 16 million national TV airings from 120 networks and 2-billion-plus online searches from ads, found ABC’s broadcast television show “The Bachelor” had the most engaged audience, with a rating of 145 (45% more engagement than the average primetime broadcast), and Paramount Network’s cable show “Yellowstone” was the top tank with an audience engagement of 175% (up 35% from the prior season).