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Consumers View User-Generated Content As More Credible Than Ad Claims

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According to TINT's "The State of User-Generated Content 2022" report, 72% consumers believe reviews and testimonials from customers are more credible than claims made by a brand in advertising. The report also shows 60% of marketers said their customers engage more with user-generated content (USG). However, only 20% of marketers said they always use user-generated content.