P&G Boosts Media Airings By 14% To Lead Top 100 Ranking


According to Media Monitors' report, Procter & Gamble was the top U.S. advertiser in 2021 for the second year in a row and increased its airings by 14% to over 26 million in radio, local cable, and broadcast TV.

Procter & Gamble's brands aired 8.76 million ads on broadcast TV, followed by parent company Johnson & john at 2.27 million. At the same time, GEICO took the number one spot amongst individual brands (also for a second straight year) with 5.95 million airings on radio, local cable, and broadcast TV.