Ad-Spend Forecasts Show Return To Normal, Digital Maturation


Dentsu’s revised “Global Ad Spend Forecasts January 2022” report shows countries returning to a regular growth rate in the next couple of years, with the U.S. displaying the most growth of 5.7% to 13.7% this year. Digital advertising is forecasted to drive the expansion with a 25.4% gain, and out-of-home with a 32% gain as marketers try to reach commuters returning to the office.