Mobile Phones Drive Popularity Of Gaming Among Women

Dentsu’s “The Rise of Gaming: Consumer Sentiment Study” reveals that 49% of U.S. adults who play video games daily are women, negating the widespread belief that gamers are mainly male teens. The study also shows 66% of women prefer to use their mobile phones to play games and are more likely than males to play puzzle and trivia games (89% vs. 78%) and real-life simulation games (63% vs. 50%).