Super Bowl Halftime Show Drives Highest Ad Viewership


The Super Bowl’s 12-minute halftime show featuring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, and 50 Cent experienced higher growth in viewership than the actual Superbowl, creating a win for brands that featured their ads next to the performance.  According to Samba TV, the linear television and streaming video audience for the halftime show increased 19% from a year ago to 29.8 million households, which outpaced the 12% gain to 36.5 million households who watched the game.