Media Brands Maintain Strong Presence on Social Apps

Comscore’s “The State of Social Media” report reveals that while 35% of publishers last year had a share of voice, media and entertainment companies were not far behind at 29%. Disney’s ESPN led the TV networks in social media actions at 4.2 billion, followed by Fox News at 854 million. Coindesk led media brands with an almost 11-fold jump in actions as digital assets like bitcoin rose in value amongst surging inflation.