Over-The-Top Ad Spend Grows With Share of TV Viewing


MediaRadar’s “OTT & TV Anywhere 2021” report shows over-the-top ad spend made up only 3% of total digital spend each month while reaching a total ad spend last year of $1.3 billion in the United States. Ad spending grew in December 2021 as 14% more Americans spent more time streaming than during the height of the pandemic lockdowns in 2020.

MediaRadar’s report also shows despite a dip in OTT’s spending in December, the fourth quarter saw 22% from the previous three-month period.