OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide


Publicis Group’s Zenith “Business Intelligence OTC Healthcare “ report finds that over-the-counter advertising for health products hasn’t kept pace with the rebound in total ad spending since the start of the pandemic. According to the report, OTC advertising will expand by 7.6% in 2022 (less than the 9.5% growth for the total ad market). Zenith also forecasts that OTC brands will increase their digital ad spending by 11% from 2021 through 2023, equaling the growth rate of the entire market.