Younger Viewers Favor SVODs More Than Broadcast TV Networks


Hub Entertainment Research’s “Evolution of Video Branding” report reveals young viewers with broadband connections are more likely than older viewers to say subscription video-on-demand (SVOD) services are indispensable. Forty-three percent of consumers ages 16-34 include Netflix as a network they’d keep, while 33% of people ages 35 or older said Netflix is indispensable.

Also, younger viewers selected Hulu, Disney+, and HBOMax as must-haves. In comparison, older viewers preferred traditional sources of TV content like CBS, ABC, and NBC, and both groups like Amazon Prime Video, which includes at no additional charge with Prime membership.