Consumers Show Interest In Connecting Virtually Through Metaverse

Suzy’s survey finds that 41% of U.S. consumers are interested in connecting with others virtually, which may lead to more interest in computer-generated metaverse environments, such as Meta Platforms’. According to the survey, 53% of consumers said they’re familiar with the metaverse, but only 5% said they are part of it.

Brands with a metaverse presence include Meta/Facebook (41%), Nike (18%), Microsoft (18%), Disney (17%), and Coco-Cola (17%).