Sports Programming Helps Linear TV Reach Younger Audiences

According to Nielsen's "Fans Are Changing the Game" report, bringing fans back to stadiums has increased interest in live sports. It's also increased television viewing growth by 22% in October from the prior month in U.S. broadcast TV viewing. The report also finds that although younger audiences are drawn to highlight reels and sports content that require a shorter period on mobile devices, this has helped linear TV broadcasters reach Generation Z and millennials.