Advertising Applications For Artificial Intelligence Are Multiplying

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GroupM’s “The Next 10” forecasts that in the next ten years, applications for AI will continue to multiply and transform the entire advertising industry as growth in data provides a foundation to train machines to handle more complex tasks. According to the report, AI marketing currently makes up more than $340 billion of advertising revenue (43% of all advertising). By 2032, AI-enabled advertising may account for $1.3 trillion in advertising revenue (90% of all advertising).