Streaming Adoption Grows As Video Programming Choices Multiply

According to Nielsen’s “State of Play” report, the quantity of U.S. homes connected directly to the internet increased from 72% in 2019 to 81% last fall. A rise in the variety of connected devices such as smart TVs, game consoles, digital video recorders, or streaming devices like Roku and Amazon’s Fire TV Stick has given viewers more options to watch video programming and has resulted in a more fragmented media landscape.