Advertisers And Agencies See Growing Role For Retail Media

Amazon is the third-largest digital advertising outlet behind Google and Meta Platforms. However, Walmart, Target, Home Depot, Best Buy, and Kroger share the category of retail media by selling ad space on their websites. According to Skai and BWG Strategy's "The Retail Media 2022" report, over 70% of mid-level and senior advertising decision-makers see a growing role in retail media in the next two years.